Do We Need PRM?

I wish there was a simple formula that was available to help companies determine when they need a PRM offering. I have been asked this question hundreds of time over the last several years and I more often than not the answer is yes. At the end of the day the question that mattered most…


What is PRM?

In my previous life I was asked about the acronym PRM on a weekly basis. Unlike it’s better known cousin CRM (Customer Relationship Management), PRM or Partner Relationship Management is only now starting to find its place in the marketplace. PRM typically refers to technology systems that manage indirect “channels” or “markets”. These indirect channels…